tradeshow banners, billboard printing, trade show banners, vinyl banners printing
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When Billboard Printing is Beneficial to Your Business

Posted by kristing in Billboard Printing - (0 Comments)

Advertising is an ever-changing morphing entity, and it can be hard sometimes to keep up. A few years ago, television commercials were the wave of the advertising future. Then came the invention of TiVo and DVR which allows a potential customer to actually fast forward or edit out your ads! Your commercials are reaching fewer and fewer people because of this. But one thing that has not changed since the advent of highways is the effectiveness and efficiency of billboards.

Billboard printing might seem like a costly and unnecessary venture for your business. However, it can actually be more cost effective than other types of advertising. As previously sited, television advertising is no longer as effective as in previous years. Printed flyers and other types of handheld ads are often only briefly glimpsed before being tossed in the garbage. Billboards are something that is a semi-permanent and often seen networking tool and advertising giant. It’s size, permanence, and the amount of times that people pass by it make billboards a very highly valuable advertising resource.

Because of the amount of return you can get on the effectiveness of this medium, billboard printing is actually a very cost effective and sound business decision!

Logos on Large Format Banners

Posted by kristing in Large Format Banners - (0 Comments)

Owning a company, a business, or a brand is all about advertising. It’s kind of like Woody Allen’s famous quote that 80% of all success is just showing up. Well, an equally large percentage of making it as a business is in good advertising. Think about it; if no one knows that you’re in business, how will you make any money? You could have the best quality product, the best service, and the best business model… but if people have no idea you exist, you’re not going to do very well.

In recent years, visual branding has become very important in the business world. Having a recognizable logo is almost key to success, and making sure it stays in the eye of the public (out of sight, out of mind, right?) is paramount. This is why, when creating your logo, you must make sure it looks great on small and large scale.

Printing a logo on large format banners will look differently than printing it on letterhead. Simplicity is key here. Your large format banners will be placed in (hopefully) high traffic areas and be seen by hundreds of people. You don’t want those people to be turned off from your company just because your logo looks “busy.” So advertise big, advertise smart, and like Woody Allen says “show up.”

Trade Show Marketing Plan

Posted by kristing in Trade Show Banners - (0 Comments)

In today’s tough market, it can be really difficult for a lot of businesses to stand out from the crowd. This is why it’s important to have a well thought out trade show marketing plan. You need to really sit down with your team and figure out what you want to do. Here are some topics you may want to cover.

First, make sure you have a realistic budget set. This budget should include any projected return that you’re hoping to get from the advertising you do at the show.

Secondly, create a great exhibit. This will include trade show banners and large format banners. These are essential to getting your message across. Think about getting some trade show table covers printed up as well. Think about all aspects of your set up. This includes everything up to and including the lighting you have. They play an integral factor in how much you wow your potential customers.

You’re going to need to aggressively market yourself at this show because everyone else will be doing the same thing. Make sure you have an engaging platform, a great marketing message, a fantastic, trained staff, and of course great banners.

All of this will ensure your success at the upcoming show.

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Evolution of Billboard Printing

Posted by kristing in Billboard Printing | Large Format Banners - (0 Comments)

Back when billboards first came around, they were all hand painted. Go to places like Ohio and Western Pennsylvania and you’ll see Mailpouch Chewing Tobacco barns still standing along the side of the road. These were hand painted for free by the Mailpouch company.

Billboard printing became an actual possibility in 1794 with the invention of the Lithograph and by 1835, there were “huge” 9×6 posters being mass printed for the traveling circus in America.

Of course over time billboard printing became much more technologically advanced. They got bigger, were placed in more areas and were more prevalent across the United States. Highways became overrun by advertisements. In 1965, Lady Bird Johnson asked her husband to sign the Highway Beautification Act into law. This limited the number of billboards that could be placed along highways in commercial and residential areas. (Laws varied by state and district.)

Since the days of painting, billboard printing has come an awfully long way! The world’s tallest billboard stands in Times Square in New York City as a testament to marketing and advertisement. LED and electronic billboards are popping up all over the country. In 2010, there were even billboard that integrated smell into their advertising campaign. Think about that the next time you see a Mailpouch barn!

Post Holiday Sale Banners

Posted by kristing in vinyl banners - (0 Comments)

As I was walking down the street toward my office today, I saw no less than four large vinyl banners proclaiming end of holiday sales. Many department stores, specialty stores, and general stores are ready to get rid of their surplus stock of holiday decorations, cards, and candy. It’s not only holiday paraphernalia they are looking to unload before the new year. Many stores are looking to rid themselves of old models of goods before the new arrive in the beginning of January.

Sales are everywhere so you need to make sure that your store or business is going to stand out amongst the hundreds of other stores vying for post-holiday customers. A great way to do this is with a custom vinyl banner. If you’re offering 50% off all Christmas items, make it known and make it big. Everyone is looking for a deal. Even with next Christmas a year away, people are still in the holiday mood. They’ll be looking for things they can use next year and looking to get them for a steal. If you proclaim in large, bold, colorful print on an outdoor banner that your sale is bigger than the other store down the street, you are more likely to move more merchandise than a store that doesn’t have a banner at all.

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Trade Show Banner Tips

Posted by kristing in Large Format Banners | Trade Show Banners - (0 Comments)

When you go to a trade show, the main goal is to get in front of a large amount of potential customers at one time. Wanting to show off your company or product to a large group at once is great for marketing and advertising budgets. You might be able to get as many viewers at one event as you would with a large scale advertising campaign. So make sure you’ve got the best possible trade show banner that you can.

Here are a few tips for making the best of your banner.

First, make it colorful. As I mentioned in the last post, more people will read the colorful banner as opposed to the black and white. But be sure not to over do it. The same goes for graphics and artwork. Sometimes, with these items, less can be more. You don’t want to overcrowd your trade show banner and make it difficult to read. Making it too colorful and too busy is a surefire way to get it passed over.

With so many people milling about at a trade show, there is never enough time to read every scrap of information that is presented to you. So use a catchphrase that stands out. And go with the “less is more” idea here too. People don’t have a whole lot of time to read a lot of information, so the shorter it is, the more likely it is that people will read it.

 

 

Full Color Vinyl Banners to Grab Attention

Posted by kristing in vinyl banners - (0 Comments)

There is a huge difference in a colorful banner compared to a black and white banner. This is obvious. Even a four year old can point out that one photo there is green and orange and red and blue and the other looks…well, rather plain.

But did you know that there are statistical studies that prove that color advertising gets two thirds more readership than black and white advertising? These studies started back in the 1930s with Claude Hopkins testing the effects of advertising on consumers. Hopkins is credited as the father of ad testing, so we can gather that he knew what he was talking about.

So for your business, wouldn’t you rather have full color vinyl banners that more people are going to read? If you’re advertising a business, a radio show, a product, or just trying to get your name out there, it’s important to think long and hard about your use of color on your vinyl banners.

Obviously everyone wants more readership and everyone wants more business, but you must make sure that your color banner is tasteful. As obvious as it is that there is a difference between black and white vs color, there is also just as distinct a difference between a tasteful colorful ad and a banner that is gaudy and hurts the eyes.

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Outdoor Vinyl Banners Stand Up to the Weather

Posted by kristing in vinyl banners - (0 Comments)

Having lived in New York City for quite a long time, I am sometimes immune to the trash and litter blowing around the streets and subways. Yesterday, however, one of this little pieces of paper blew right up to my shoe on the subway platform. It was an advertisement for a pet store and this piece of paper was obviously meant to be an outdoor ad as it still had a piece of dirty tape stuck to all sides of it.

Winter in the city, and in places across the country, is a brutal display of nature. It’s cold, windy, and snow and ice can ruin almost anything left outside. Why would you hedge your bets on a small piece of paper to last through December when you can invest in outdoor vinyl banners to do the job much better?

When you are thinking of purchasing a banner for your store or business, think of something that is going to stand up against the cold and snow. Outdoor vinyl banners are the perfect solution. They’re durable and won’t tear when the wind blows. They’re heavy and won’t blow away, and since they’re vinyl, they won’t disintegrate when they’re in contact with snow or ice. They’re the perfect solution to winter outdoor advertising.

Updating Banners For New Holiday Spirit

Posted by MattC in Large Format Banners - (0 Comments)

It never fails that by the time Halloween arrives, Thanksgiving is already being promoted. Once Thanksgiving hits, Christmas takes center stage. It’s as inevitable as the changing of the leaves. Vinyl banners get put away and new ones are put up. But what I love is when you can tell what’s new versus what’s old holiday decor. If you really want to make an impression, try making your vinyl banners unique to the season, maybe even to the year or event title. Say you’re having an “End of 2011 Blowout Sale.” It really does prove you’ve made an effort to actually make it specific.

Sure, there are general holiday themes that are recurring, but there are also many that are exclusive to the time. That old 1960s banner that you drag out of the storeroom each year won’t cut it when everything you sell is digital. Try a modern take on the holidays with computer graphic-based vinyl banners. Why not try large format banners featuring some of the more popular things this year, maybe characters, toys, TV phenomenons. Whatever you need to get is the customer’s interest.

Large format banners should always be crazy and colorful with cute characters. Penguins, polar bears, Santa and his elves are all great choices for familiar designs. Just remember to enjoy your holiday season and have fun!

 

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Trade Show Banners That Impress

Posted by MattC in Large Format Banners | Trade Show Banners - (0 Comments)

Business expos, also known as trade shows, are the one place where you really have a chance to shine. This is an opportunity for networking. You must absolutely have what you need to draw crowds around your booth. The one definite way you can do that is by having fascinating, eye-catching trade show banners. The same elements that we discussed in the previous posts will apply here but for a different kind of audience.

This audience is looking for the next big thing. What do you offer that can fit a market demand? You need to express this instantaneously in your banners. They are major components to a successful campaign. You need to focus on the sensory elements. Color is one major aesthetic. Use your company’s colors. Everyone recognizes Dunkin Donuts because of the neon pink and orange. Starbucks uses green. Exxon Mobile is the yellow and red, whereas BP has yellow and green. What do the colors say about the companies? It’s subtle, but it’s there. The neon colors in the Dunkin logo are bright and energetic, just as they expect their product to induce peppy, happy customers. BP claims to be environmentally friendly, hence the sunny yellow and Earthy green. Use color therapy in your trade show banner.

Also, keep the text simple. You want it legible so people across the venue seeking you out can find it. Make the text big. Focus on one concept, not a summary of everything you do. Think catchphrases as you would with billboards. You can make a smaller banner at your stand for when people come walking over with more information. The large format banners should always be visual, not wordy.

Plan your campaign early and always be prepared. Hire a company to print your banners for the show.

 

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